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Brands are returning to college campuses with activation programs designed to meet Gen Z where they are. From beauty sampling to on-site experiences, these campaigns show how event teams can build relevance through audience-first design, partner alignment, and measurable engagement.
Toronto’s expanding sports infrastructure is doing more than drawing fans. It is also creating new opportunities for planners, sponsors, hospitality teams, and destination marketers looking to build meetings and events around high-energy, experience-driven audiences.
Maritz’s Elevate 2026 shows how sustainability is moving from a nice-to-have to a measurable standard in business events. The case study offers planners a practical look at certification, footprint monitoring, and the operational choices shaping greener conferences.
